The symbol was one developed by the folks at NuVal. The short of the story is that a bunch of the best scientists and medical nutritional experts got together to devise a way that they could summarize the nutritional value of foods into a single, easy to understand number and NuVal was the result.
Their system rates foods on a scale of 1-100 and the higher the number the better the food is nutritionally. Its a great idea and I for one am planning on paying attention. For more info on how you can be less of a disgusting fat body go to their website or watch the below video.
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